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Want sushi from a door to door flyer? Or would it taste like poo poo?
Arriving home from work last night to find another place flyers stuck to my door to a strip mall Chinese food small. He looked, thought about it, and then put it on the refrigerator with 10 others from the same exact menu 10 posts other Chinese food products.
No differentiation. No specialization. Individually, because it is the same menu with the same images and almostidentical prices in different locations with almost the same name. China Wok. China bowl. Hong Kong, China. China gold.
This leaflet was 10, 100, even 1,000 times more success with a few different elements.
# 1 loses the menu!
There are 137 menu options before me. I understand! But after a long day of hard work, the last thing anyone wants to do really, is that many decisions to make about dinner.
# 2 kill the designer!
I'm all for simplicity, socrowded, mixed, homogenized advertising is boring and tedious it is useless. The fact that every menu is the same, except the panel of retailers told me some very good seller is to convince small businesses to reach 5 cents for someone is a good investment.
It is not.
You're wasting your money.
Stop.
Here's how to fix the problem.
A: sit at the computer, open a Word document.
Step Two: Choose a subject, a best seller and combine it with a secondArticles, along with two side dishes.
Three: a digital photo of your special meal.
Four: Application in Word DOC, and write a description of the delicious meal. Create a special offer irresistible. (Could you supply may be free meal. He could offer to buy this $ 5)
The point is to tie into something special and to build value.
Five: God on the second page of the document.
Six, a photo of the chef or the owner anddoc.
Seven: the family, the people, the history of writing biz. Make the name of the brave and great company and make every opportunity to contact the company.
Eight: Place a text box with a free offer at the bottom of second page. (If the customer walks into a club [your e-mail enters] get a free meal or a drink)
Print it. Now you have a leaflet 2 pages. Provide a meal to meet someone from door to door in a local neighborhood. Print up to 200 copies 0.04 centseach and cost $ 8 If a person responds to an ad, you're turning a profit.
But if people react, and react if your offer is good enough, you should collect your name, address and e-mail. This is a simple method to measure the response to your marketing efforts.
It will also build your brand in the minds of consumers, and raise you from your competitors. After choosing a room to expand in the second quarter. But do not forgetfirst quarter: Create a second flyer with exactly the same model, but a different offer and the press.
You can have as many dinner specials, as you might think that creating possibilities are endless, but I recommend these eight leaflets and experiment with your customer base expanding rapidly via e-mail.
Now I have 15 other methods, the thousands of dollars to add to your profits and make your small business a big cash cow. But before I share this with you -
Youcustomers do not have a Chinese food restaurant only to use these techniques to win more, it works in every cafe, restaurant or business Italian - Pizza - Wings - Steaks options are open.
So, you want to know how to control your mind and customers on their first list, thinking about food?
Then send me an email and begin to talk.
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